Breaking the age old stereotype linked with grooming and self-care being the only tag words used for women, the rapid urbanization and rising aspiration among men to look better and confident have boomed the men’s grooming market in the recent past. Looking at the current trends, grooming market for men in India may touch to Rs 35,000 crore in next three years.
The change in demographics and lifestyle, demands of corporate culture, deeper consumer pockets, rising awareness, greater media exposure and greater product choice are significant factors causing a sharp increase in demand of men’s grooming product in urban India.
Over the last decade, major players in men’s grooming product like Hipster, Beardo etc. have invested heavily in their R&D and have developed a wide genre of men’s grooming product to meet the changing needs of Indian men.